How a Kitchenware Brand Monetized it s Passion for Food

Build a community for growth and influence

An award-winning kitchenware brand that sells over $1 million of native products on it s digital storefront each month wanted to take digital growth to the next level. Recommending food items from brands they loved seemed like a natural way to build an audience and capitalize on the trust they had earned over the years.

As they explored this growth initiative, they realized people would want to purchase products from the food brands they were recommending. Not by walking out the door to a grocery store, and not by clicking a link to another site, but from the brand’s trusted storefront. With this approach, the brand could turn community members into customers and create a new, incremental revenue channel.

Monetize the community with Canal

Canal facilitated ecommerce between the kitchenware brand and food brands with its brand partnership tool.

The kitchenware brand used the supplier onboarding feature to introduce food brands to Canal and the proposal feature to negotiate terms and commissions. After proposals were finalized, Canal automated product data syncing, commission payouts, and order pass-through so food brands could fulfill orders on behalf of the kitchenware brand.
The best part? Onboarding took minutes, without timely integrations or steep upfront costs.

Attribute influence directly to revenue

As their community and influence grow, so do the number of orders with partner products and inventor y-less revenue. Recommended products are also accessible by everyday site visitors through an evergreen marketplace that is enriched as new items are recommended to the community.  Items are purchased directly from the marketplace, included in product bundles, and recommended in cross-sells to increase AOV.