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Channel your brand with the new inventory layer of online shopping.
In our perfect world, every digital storefront is a one-stop shop with expertly-curated products from a variety of brands. Imagine the best boutique you’ve ever been to. Now think about how to replicate that customer experience for the digital world. You need access to great products and a way to deliver them to customers. That’s where Canal comes in.
Inspiration for Canal came when our CEO and co-founder passed his favorite boutique in San Francisco in mid-2021. What was once a flourishing shop with delightfully curated products was now boarded up. Gone were the days of him shopping selections from his favorite connoisseur of X, Y, and Z. This aroused curiosity about why these types of experiences were not more prevalent online. What he discovered is that digital curation and fulfillment is difficult.
“Across the internet-enabled world are trusted brands and individuals who work hard to build credibility with their consumer—from your favorite brand, to your go-to blogger, to your dog trainer. All of them have a point of view on what you should purchase and we want to empower them to sell the products they're already recommending.”
Bennett Carroccio, CEO and Co-Founder
We’re all about giving the best brands and products in the world the tools they need to come together and thrive. At Canal, we know how important your customers are and the challenges of competing for relevance.
“We’re all about giving the best brands and products in the world the tools they need to come together and thrive. At Canal, we know how important your customers are and the challenges of competing for relevance.”
Liam Kinney, CPO and Co-Founder
Our tech-first approach tackles the logistic challenges of shipping, 3rd party partnership, and new product implementation. We turn complex, merchandising relationships into streamlined solutions that help product teams easily execute on big ideas. Canal innovates so you can move at the speed of your customers.
“The marketplace model is becoming more relevant for digitally-native brands as e-Commerce evolves and lines continue to blur. Brands need to reach customers where they are. Site operators need to give customers reasons to stay engaged so they can capture that elusive first-party data. Gone are the days of siloed distribution stacks – brands are banding together to present novel experiences for customers.”
Clay Shubiner, CTO and Co-Founder
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